Jinsha Gu Liquor Promotional Campaign
Visual Identity | Poster | Display Media | Publication | Banner | Menu | Event | Social Media
Client: Jinsha Gu Liquor
Jinsha Gu Liquor is the oldest liquor brewing enterprise in Jinsha County, Guizhou Province, China. It is one of the few sauce aroma liquor industries that integrates production, brewing, packaging, brand operation, modern logistics, and sales.
This campaign aimed to promoting Jinsha Gu Liquor in Australia and Pacific region, spanning diverse mediums.
“Large format billboard advertising is an efficient way to deliver information to target captive audience with exclusive locations. Promoting a new brand through display media located in CBD area highly raised brand visibility and helped the brand with penetrating the local market. Designing for OOH aims at keeping visual integrity and design readability. “
“Banner design for local promotional events, such as banquet, sport event and liquor tasting. Liquor menu design for promoting Jinsha Gu at local restaurants and bars.”
“Publication design for reaching out liquor dealers and entering liquor stores. It also applies to promotional collateral for sales. For publication materials, I use a different colour palette according to brand guidelines. “
“Social media promotional materials focus on digital publications through public account.”
