PFBG Branding
Brand Identity | Logo | Website | Display Media | Social Media
Client: Pacific Food and Beverage Group
Pacific Food and Beverage Group is an Australian export and import company. They provide services in the distribution and export of quality Australian grown and processed food products and premium wine to customers in Australia, China and throughout the Asia Pacific region. Their target market is the Asia Pacific region, especially China. This project aims at branding design for PFBG, including logo, website and promotional collaterals, with a focus on their main services and products.
“The logo design aims to encapsulate a visual representation of PFBG’s core products and target demographic, which is depicted through the shape of wine, wheat and waves. The logo’s stamp-like structure provides an instinctive insight into the company’s nature as a trading entity. The colour palette mirrors oceanic hues and harvest tones, effectively conveying a sense of freshness for food and beverage trading industry.”
“The design of key visuals remains consistency and visual integrity with style guideline, including letter cover, business card, banner, poster and more. However, since PFBG is a trading company, some of the designs will change style based on specific product’s theme or festival theme for product promotion.”
