Hi there, I’m Daifei Wang.

Graphic Designer | Web designer | Storyteller

I am a Sydney-based creative and enthusiastic graphic designer with over four years of experience working in digital media industry. Educational background lies in both design and IT industry. I possess proficiency across multiple design disciplines, encompassing graphic design for digital and print assets, branding and web design. My specialisation lies in, but not limited to, concept developing, market research and visual expression.

I dedicate myself to creating designs that are not only visually appealing but also effective in communicating a brand’s message to its audiences. I believe in the value of effective design and the significant impact it can have on a brand’s success.

Expertise

Print Media
Digital Media
Branding
Web Design
Video Editing
Photography
Social Media

Skills

Photoshop
Illustrator
InDesign
Premiere Pro
After Effects
Figma
HTML/CSS
Cinema 4D
MS Office
C/C++

Work Experience

Freelancer

Based in Sydney
07/2023 – present
Job description

Responsible for designing digital and print marketing assets, overseeing the entire process from conceptualisation to execution, for major clients. My primary services encompass branding, visual identity, publication design, social media design, web design, video editing and more.

Some of my major clients include: KP Media, Australia China Friendship and Development Association, Pacific Food and Beverage Group, Richeon International Consulting, JOID Consulting, Jinsha Gu Liquor, Wine Australia Promotion Association, etc.

Graphic Designer

KP Media (Kang-Pan Pty Ltd)
10/2019 – 07/2023
Job description

Responsible for designing marketing assets and overseeing their journey from conceptualisation to execution across all design facets, ensuring they meet the promotional needs of both the company and clients. Primary duties include but not limited to:

  • conceptualising brand identity and visuals based on requirements,
  • drafting illustrations to effectively communicate with stakeholders,
  • working independently and cooperatively on multiple projects,
  • creating the roll-out of design materials for print and digital assets,
  • ensuring consistent key visuals throughout the brand’s narrative,
  • sourcing novel visual design inspiration and innovative concepts,
  • liaising closely with clients and media partners throughout project.

Exhibition Office Director

Changsha Art Academy’s Gallery, China
01/2015 – 12/2016
Job description
  • Curating and popularising visual culture and exhibitions.
  • Coordinating all aspects of exhibitions, including logistics, scheduling, and vendor management.
  • Ensuring a positive visitor experience through effective exhibition layout and design.

Education journey

Master of Design

University of New South Wales
02/2017 – 01/2019
Focus Area

Graphic design, web design, typography, prototyping, jewellery design, conceptual framework and research.

Achieved distinction on average.

Diploma of Information and Technology

Adelaide Institute of Business and Technology
04/2022 – 05/2023
Focus Area

Website development, ICT management, data security and Object Oriented Programming.

Competency achieved on all courses.

Bachelor of Engineering

Central South University, China
09/2007 – 06/2011
Focus Area

Automation, information technology and electrical engineering.

Achieved GPA 3.6/4.0.

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