“The genesis of this poster design arises from the configuration of KP Media’s logo, composed of triangles, and also takes inspiration from iconic elements of both Australia and China. Executed as a series, the posters feature emblematic characters from diverse facets of Australian and Chinese cultures, including animals, sports, cutlery, etc. The images are meticulously integrated with KP’s logo, employing triangles to construct the characters. By employing contrasting hues within the background pattern, the posters not only underscore the campaign’s spirited and contemporary essence but also foster cohesion across the series. Typography is artfully aligned with the background pattern’s structure, maintaining a consistent orientation. The fonts, in both English and Chinese, boast a sans- serif, geometric style that contributes to the overall refinement of the design.”